I spent the first ten years of my professional career in the hotel industry. During this time, my interest in design steadily grew, and I decided to turn this passion into my profession. As a communication designer, classic print media has always had the greatest appeal for me. Typography and editorial design are for those who love detail, and I thrive in this discipline.However, moving forward, I want to integrate new media with our everyday lives. With emerging technologies such as augmented reality, generative design, artificial intelligence, and other forms of communication, we are creating a world where we can redefine print, museums, home entertainment, and even city tours. Exploring how these changes affect viewers and users, as well as how they impact our behaviors and learning, is incredibly exciting to me. I want to help shape this evolving world where we can rethink the past!